The Amazing Spider-Man 2 'Electric Face-off' Poster

The next poster is this one for Marc Webb's 'The Amazing Spider-Man 2'.

This poster helped to establish the style of how the film is shot. The bright colours and the look that can be achieved through shooting on 35mm instead of the Red Epic digital cameras used to shoot the first, which could be seen as a strange choice considering the amount of CGI in it. Back to the poster, this is one of two main posters I saw for advertising along with the one that showed too much, I saw this on almost all bus stops. The poster is quite simple in establishing the main rivalry in the film, for the 1 hour mark to 10 minutes before the end. It also shows off the costume design of the protagonist and antagonist. Spider-Man's costume has changed since the first film, like the hands and the mask's eyes. This was probably the first clear look at Electro's costume, showing off the armor, weird plastict vent parts, lightning bolt on his arm, weird metal amp like things and the metal collar. If you look closely at the collar, you can see a small variation of the Oscorp logo, where there is a stick where the space should be. The electricity is also a good feature that shows off Electro's powers to those not familiar with him.It also features the basic poster features: name, 3D, studios and website/social media addresses.

This poster represents the second hour well, as Electro isn't properly Electro for the first hour, and, unlike the rest of the advertising campaign, doesn't show too much of the film.

Thanks for reading and I would like to add that I own this and any future posters I will review.

Life Of Pi-Richard Parker Main Poster

In my second blog i will be discussing this poster for Ang Lee's 'Life Of Pi'.

This poster has made a big impact of the marketing of Life Of Pi, as it is the box art for the DVD and is the film edition of the book cover. This is a bit of a generic style of poster, with a floating head in the main, and underneath the main character(s) looking into the distance at nothing particular(in this case they are looking at the seemingly endless Pacific Ocean). But the way the marketers have made this poster is well made. It is also better than their other attempts at posters, also mainly having floating heads. The presence of the tiger's well crafted cgi(if it is the same as the film) several months before the finished film came out. The tagline "Believe the unbelievable" is a great representation of both the film and the book, with there being some unbelievable moments and the story being unbelievable. It also refers to the question the film refers to at the end. The release date is at the bottom of mine but not the pictured one. Mine also says "In spectacular 3D", which is very true as Life Of Pie had one of the best uses of 3D I have ever seen, whereas on this poster it simply says "In 3D", which is an understatement in my opinion.

Since I have already essentially compared the poster to the film; I will now compare the film to the book. I have seen the film and read the book several times each, and I think that they're both brilliant. There are some changes where the film makers toned down the violence, shortened the beginning and took out a plot point in the book which helps you question things. They toned down the violence so that they could get a lower rating to attract a wider audience, yet this still made plenty of complaints headed towards the BBFC. In the book, there are more deaths of animals and it is much more graphic. The shortening of the beginning was most likely for two reasons:
1.It would have made the movie quite long.
2.People would most likely have watched the movie to see Pi's struggle at sea.
I will not spoil the missing plot point in case you haven't read the book, but I understand why they left it out. The plot point is important to the ending, but in my opinion is an un-filmable sequence as it would take away some of the intrigue of the sequence.

The contents of the poster translate well to the film, including Ang Lee's brilliant direction which he won his second Oscar. I also think that it is a well made poster for a generic layout style.

Thanks for reading and I would like to add that I own this and any future posters I will review.

The Wolverine Ink Poster

In my first blog, I will be discussing the teaser poster for James Mangold's 'The Wolverine'.

This, in my opinion is a really good artistic poster. It is designed in a classic Japanese brushed ink style and is of Hugh Jackman's titular mutant. Despite the lack of a title on the poster, if you are familiar with the character of Wolverine(or if you know his signature claws and hair) you would be able to tell it is a new X-Men movie. Thanks to the art style, you can also tell that it is either set in Japan or borrows heavily from Japanese culture. Though it does feature the release date, it misses out two other details most posters have:
1.The studio that's distributing it.
2.The fact that it's in 3D.
Usually if a film is in 3D it is advertised on almost every piece of advertising, whether it be on posters, trailers or TV adverts. This way people will know it's in 3D and most likely see it in that format, generating more money for the studios.Maybe 20th Century Fox's logo isn't on to say that it is the director's vision under a few guidelines(like make sure we get the desired rating from the censors), or the marketing team thought it would take away from the artistic style of the poster. All we can do is speculate.

On to the film; how does it compare to the poster? The film is not stylishly shot but it borrows from Japanese culture. To be more exact:samurais. There are several sword fights in the movie(or to be more exact: sword vs claw fights), and the fighters use what appears to be traditional swords. There is also the comic book villain Silver Samurai featured, who in the comics is a mutant trained as a medieval samurai, but in the movie is changed to a man inside a robot with a big sword.

Although some aspects of the poster do not carry over to the film, apart from the absent title which does not appear until the credits, the teaser poster is designed well and is intriguing.

Thanks for reading and I would like to add that I own this and any future posters I will review.