Wednesday, 29 April 2015

The Amazing Spider-Man 2 'Electric Face-off' Poster

The next poster is this one for Marc Webb's 'The Amazing Spider-Man 2'.
This poster helped to establish the style of how the film is shot. The bright colours and the look that can be achieved through shooting on 35mm instead of the Red Epic digital cameras used to shoot the first, which could be seen as a strange choice considering the amount of CGI in it. Back to the poster, this is one of two main posters I saw for advertising along with the one that showed too much, I saw this on almost all bus stops. The poster is quite simple in establishing the main rivalry in the film, for the 1 hour mark to 10 minutes before the end. It also shows off the costume design of the protagonist and antagonist. Spider-Man's costume has changed since the first film, like the hands and the mask's eyes. This was probably the first clear look at Electro's costume, showing off the armor, weird plastict vent parts, lightning bolt on his arm, weird metal amp like things and the metal collar. If you look closely at the collar, you can see a small variation of the Oscorp logo, where there is a stick where the space should be. The electricity is also a good feature that shows off Electro's powers to those not familiar with him.It also features the basic poster features: name, 3D, studios and website/social media addresses.

This poster represents the second hour well, as Electro isn't properly Electro for the first hour, and, unlike the rest of the advertising campaign, doesn't show too much of the film.

Thanks for reading and I would like to add that I own this and any future posters I will review.

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